At Explore to Create, we’re passionate about bringing travel dreams to life through strategic sales and marketing solutions tailored for travel, tourism, and hospitality businesses. Whether you're a destination, hotel, or travel brand, we work with you to increase your visibility, boost bookings, and build meaningful connections with your audience.
With over 16 years of experience in web design, marketing, and social media management, Explore to Create brings a broad skill set to every project. I have led marketing campaigns for companies in various industries, with a strong focus on the travel, tourism and hospitality sectors. My experience includes working with companies like where2travel, Go2Africa, and Abercrombie & Kent, creating impactful online experiences and managing multi-channel campaigns. From website development to producing visually striking content, I know what it takes to engage audiences and drive results.
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Industry Focus
My extensive background in the tourism industry is a key strength, with years spent marketing safari lodges and travel services. I have collaborated with leading travel brands such as Lindblad Expeditions/National Geographic, Scenic Tours, and Oceania Cruises. I understand the unique challenges businesses in the tourism and hospitality sectors face, whether it's standing out in a competitive market or enhancing their digital presence. At Explore to Create, I tailor marketing solutions specifically for your business, whether you're a boutique hotel, tour operator, or local restaurant, ensuring your brand connects with customers in meaningful ways.
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Continuous Learning
To further enhance my services, I am continuously learning about new developments in marketing. This allows me to deepen my knowledge and apply advanced business strategies to better support small tourism and hospitality operators. This commitment to ongoing learning ensures that Explore to Create remains at the forefront of industry trends and innovations.
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Results Driven
When you partner with Explore to Create, you’re working with a seasoned sales & marketing professional dedicated to delivering measurable results. Whether through compelling website design, effective social media strategies, or engaging visual content, my goal is to elevate your business and help you succeed in a competitive market. I understand the importance of building lasting customer relationships and ensuring your online presence reflects your brand. With my expertise and passion for helping businesses thrive, Explore to Create is ready to take your marketing to the next level.
Testimonials
"I would like to personally thank Samantha for all her hard work in organising an extremely successful client event at the Melbourne Zoo. Samantha’s incredible attention to detail was instrumental in the success of this event, which resulted in having over 20 well qualified clients attend. Samantha’s organisation and ability to coordinate every aspect from client invitations, marketing of the event via a variety of platforms and working closely with the Melbourne Zoo event management team was to say absolutely flawless. Samantha’s idea to offer Where2travel clients a guided tour at the end of the event was a lovely addition that simply complimented the day."
"A large increase in the number of followers on all social media platforms. a large increase in our email database numbers and the introduction of a terrific CRM system managed by Samantha as part of her role. The above enhancements have made sure we speak: to our customers in a professional manner across all mediums. She created marketing strategies for each campaign and provided a detailed marketing proposal which she presented in bi-monthly managers meetings."
Steve Bouyer where2travel
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"Samantha has worked on a number of campaigns with PONANT over the past two years which have always provided an excellent ROI. The event Samantha designed and executed in October 2019 was faultless, and the results in both sales and satisfied attendees was testament to Samantha's professionalism and creativity. Thanks Samantha."
Craig Farrell Ponant
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Thank you Samantha for organising a very successful event for Albatross Tours and Oceania Cruises. Your attention to detail and ability to filter the database to deliver us the perfect audience is commendable.Venue selection, timing, coordination and catering were all on point. As a result it proved a most viable activity for both products delivering a most satisfactory ROI. Thank you again, I would recommend you for any future events. Kind regards Annabelle
I" have found the whole experience of working with Sam incredibly easy! Sam listened to me and created a website that reflected me totally, has amazing functionality and is very easy to navigate! Her creativity, sensitivity, expertise and absolute honesty all made me feel like I was in the hands of a complete professional. Sam is efficient with an amazing ability to communicate complex processes. She was patient with my need to be an integral part of the process and facilitated that really well. If you are hands on Sam can accommodate you! Or if you want to leave all aspects of your website design to the professionals, Sam will still be your person. Thank you so much Sam!!"
Marianne Centner Fashion & Footwear Illustrator
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