Explore to Create: Website Design, Social Media, Email Marketing & Travel Services

About Explore to Create

Sammy Joe began her career in the travel and tourism industries in her early 20s. Starting with contract work through her marketing company at a safari lodge, she managed website design, social media and digital marketing, photography for marketing, and participated in conservation projects. In 2015, she joined Go2Africa as a Safari Sales and Marketing Expert, travelling extensively with the 'Rapids' team. In 2017, she relocated to Australia to continue her journey in the travel and tourism sector.

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Since 2017, my journey in Australia has been marked by significant strides in my career. I was recruited to build the Marketing Departments for where2travel. In this Sales & Marketing Manager role, I created sales & marketing strategies, collaborated with top travel suppliers, and transformed the company's quarterly newsletter into a dynamic 44-page magazine. I also organised successful travel events. Now, I've decided to extend my expertise to help businesses in the hospitality and travel sectors enhance their online presence through unique marketing services. Additionally, I remain passionate about travel and food.

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Why Explore to Create

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Proven Expertise

With over 16 years of experience in web design, marketing, and social media management, Explore to Create brings a broad skill set to every project. I have led marketing campaigns for companies in various industries, with a strong focus on the travel, tourism and hospitality sectors. My experience includes working with companies like where2travel, Go2Africa, and Abercrombie & Kent, creating impactful online experiences and managing multi-channel campaigns. From website development to producing visually striking content, I know what it takes to engage audiences and drive results.

Industry Focus

My extensive background in the tourism industry is a key strength, with years spent marketing safari lodges and travel services. I have collaborated with leading travel brands such as Lindblad Expeditions/National Geographic, Scenic Tours, and Oceania Cruises. I understand the unique challenges businesses in the tourism and hospitality sectors face, whether it's standing out in a competitive market or enhancing their digital presence. At Explore to Create, I tailor marketing solutions specifically for your business, whether you're a boutique hotel, tour operator, or local restaurant, ensuring your brand connects with customers in meaningful ways.

Continuous Learning

To further enhance my services, I am continuously learning about new developments in marketing. This allows me to deepen my knowledge and apply advanced business strategies to better support small tourism and hospitality operators. This commitment to ongoing learning ensures that Explore to Create remains at the forefront of industry trends and innovations.

Results Driven

When you partner with Explore to Create, you’re working with a seasoned sales & marketing professional dedicated to delivering measurable results. Whether through compelling website design, effective social media strategies, or engaging visual content, my goal is to elevate your business and help you succeed in a competitive market. I understand the importance of building lasting customer relationships and ensuring your online presence reflects your brand. With my expertise and passion for helping businesses thrive, Explore to Create is ready to take your marketing to the next level.

Companies I have worked with

Throughout my career, I’ve had the opportunity to work with a wide range of businesses across the travel and hospitality industry. My experience includes creating photography, writing website and blog content, and developing websites and social media content for lodges, hotels and restaurants. I’ve also worked closely with travel companies to promote their experiences through campaigns, events, advertising and digital marketing. These projects have given me a strong understanding of how to tell a property’s story, attract the right audience and convert interest into bookings. I genuinely enjoy the work I do and continue to be motivated by helping hospitality businesses grow and succeed.

Testimonials

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"I would like to personally thank Samantha for all her hard work in organising an extremely successful client event at the Melbourne Zoo. Samantha’s incredible attention to detail was instrumental in the success of this event, which resulted in having over 20 well qualified clients attend. Samantha’s organisation and ability to coordinate every aspect from client invitations, marketing of the event via a variety of platforms and working closely with the Melbourne Zoo event management team was to say absolutely flawless. Samantha’s idea to offer Where2travel clients a guided tour at the end of the event was a lovely addition that simply complimented the day."

Justin Southern
Lindblad Expeditions/National Geographic

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"A large increase in the number of followers on all social media platforms. a large increase in our email database numbers and the introduction of a terrific CRM system managed by Samantha as part of her role. The above enhancements have made sure we speak: to our customers in a professional manner across all mediums. She created marketing strategies for each campaign and provided a detailed marketing proposal which she presented in bi-monthly managers meetings."

Steve Bouyer
where2travel

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"Samantha has worked on a number of campaigns with PONANT over the past two years which have always provided an excellent ROI. The event Samantha designed and executed in October 2019 was faultless, and the results in both sales and satisfied attendees was testament to Samantha's professionalism and creativity. Thanks Samantha."

Craig Farrell
Ponant

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Thank you Samantha for organising a very successful event for Albatross Tours and Oceania Cruises. Your attention to detail and ability to filter the database to deliver us the perfect audience is commendable.Venue selection, timing, coordination and catering were all on point. As a result it proved a most viable activity for both products delivering a most satisfactory ROI. Thank you again, I would recommend you for any future events. Kind regards Annabelle

Annabelle Brown

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I" have found the whole experience of working with Sam incredibly easy! Sam listened to me and created a website that reflected me totally, has amazing functionality and is very easy to navigate! Her creativity, sensitivity, expertise and absolute honesty all made me feel like I was in the hands of a complete professional. Sam is efficient with an amazing ability to communicate complex processes. She was patient with my need to be an integral part of the process and facilitated that really well. If you are hands on Sam can accommodate you! Or if you want to leave all aspects of your website design to the professionals, Sam will still be your person. Thank you so much Sam!!"